Why a mobile website is important to your customers:

1. It’s a fast and effective platform for providing automated contact information and targeted content.

2. Mobile features allow for even easier direct communication.

3. More and more mobile devices are in the hands of your customers and they are no longer using them just for phone service.

Ensure that your website is mobile-friendly:

When it comes to the Internet, visitors will often leave if they cannot find what they need in 2 clicks or 5-seconds. A great desktop website might prove to be too small or difficult to read on a phone, meaning many lost viewers. An optimized site, on the other hand, can impress and contain visitors with a slick interface, streamlined set of functions, and simple easy-to-use layout.

Results from of  2011 Mobile Marketing Report from Google  show:

60% of your current customers/clients are accessing the internet with their cellphone EVERYDAY
40% of these customers/clients access the internet multiple times a day
90% of those accessing the internet by cell phone ARE looking for information about businesses and products
87% of these users are taking action such as a phone call to the store, opting-in to subscriptions, visiting the store, and making purchases
82% use their cell phone while shopping in your store
29% are making purchases
Only 33% of US based businesses have a mobile optimized website