1. Convenience. It is hard to not be pleased with the convenience of mobile phones. Most people are delighted to do things with the simple ease of touching a few keys on their cell phone. Consumers are now able to make reservations, find out their favorite clothing store is offering a 50% sale, order a meal to be picked up later, and even get a heads-up if their child is coming up on a waiting list for a certain preschool.  All of these tasks are possible with mobile marketing.

2. Text Messaging Is Green. Forget direct mail which gets tossed in the garbage. A text message is digital which means it’s green. Your SMS Marketing campaigns will drive sales and save the environment too!

3. High ROI. We just said SMS marketing is affordable. But can you really get much out of 10 to 20 dollars a month? Absolutely. Let’s look at a quick example. Say you’re the owner of a local restaurant and you’ve collected a list of opt-in phone numbers of your patrons (more about opt-ins below). Now you want to send a message to 100 of your customers offering a free appetizer with any entrée. You’ve spent 20 dollars to accomplish all of this. Text message open rates are about 95% but let’s assume only 20 of those customers actually redeem that coupon. You’ve just drawn in 20 new reservations for 20 dollars.

4. Text Messages Arrive…Instantly. Forget email spam filters, postage and drawing visitors into your website. When you send a text message campaign to your marketing list it arrives in seconds.

5. Insanely High Open Rates. 95% of all texte messages sent are read within 1 minute of being sent.

6. Permission Is Key. That phrase we mentioned earlier – opt-in – is what makes SMS marketing so effective. Consumers have to opt-in to join your text messaging list – they are telling you they want to hear from you. They do this by texting your keyword to a short / long code or by signing up via a web form. And if they ever want to stop receiving messages all they have to do is reply STOP and they’re automatically removed from your list.

7. It’s To The Point. A text message is limited to 160 characters. That means you need to say exactly what you need to say. Whatever you’re offering you get to the offer quickly. There’s a reason why over 95% of text messages are read and this is it. Everyone Has A Mobile Phone And We Love To Text Nearly every American has a mobile phone. We sent over 2 trillion text messages in 2010. If you aren’t sending text messages to your customers you better believe that your competitors are.